Specialising in producing videos for business, videographer Joe Caneen has a long history in standard cinematographic composition, lighting and editing.
Our emphasis is on standard application of classic cinematography technology. The objective is to produce memorable videos that carry the client’s intended message to the intended result with emotional impact. By classic is meant tried and true, timeless techniques.
The problem with the overuse of modern electronic gimmicks prevalent in so many modern videos is that they won’t always stand the test of time. There will always be new gimmicks making the old ones passé. But time-tested classic techniques are classic because they have stood the test of time.
While modern technology can be expertly used to forward the message of any art form, you’ll know it is art when it does not call attention to itself “as a technique”. Rather, you will find yourself immersed in the emotion and message of the piece. When you find yourself distracted by bizarre senseless camera angles, tilts and zooms, you’re looking at a cameraman or director saying “look at me”. And that is not art. It is also dated (not timeless or classic) and so passes quickly onto the rubbish heap of history.
Videographer / cameraman / director Joe Caneen is categoric about his video philosophy: My style is resolutely ‘back to basics’ with the aim of getting across the intended message with emotional impact. If the echnique involved immerses the audience in the intended story line or message; if it sells the prospective user or customer, then it’s a good technique. As soon as technique calls attention to itself the message is weakened.