Search Engine Optimisation

Search Engine Optimisation, often referred to as SEO, is the practice of making the purpose of your web page clear to search engines. 

There are many complicated articles on the web about SEO and probably even more SEO experts who will entice you to spend lots of money with them. But you can easily optimise a web page if you stick to basic principles.

1. Get your structure right

When a search engine looks at your website, it is looking for specific elements:

URL - the address of the whole page

Title - This is the text that appears in the browser tab for your web page

Headings - H1, H2, H3, etc. H1 is usually the title line of the page. H1, H2, etc are subheadings within the page.

Text - the text content of the page

Tags - text tags added to images, video and sound file to show what they are about.

When creating your web page you should pay attention to all these elements. The good news is that a Mini Website gives you control over all these elements.

2.Get your content right

Having give proper consideration to structure, write your content. The content should be aimed at human readers. Many writers make the mistake of creating content jammed full of keyword in the hope of catching the attention of the search engines. It doesn't work like that. Google, Bing and the other search engines are constantly trying to make their software work more like humans, on the basis that software that thinks like a human is more likely to deliver results that are useful to humans. So use good, standard English with good grammar and sentence structure. Talk about your business as if you are writing a customer a letter to explain what you do.

Remember that the search engines are your way to human readers, it's the human readership which is important.

3. Get your tags right

Embedding audio files, video and images is a great way to add interest to a web page. However search engines are best at analysing text, they struggle with these media items. So make life easy for the search engines by using the tagging options. This is like writing a note on the outside of a box, so that you what the contents are. When embedding an image, look for the Alternative Text field in the image uploader. Likewise when embedding video files or sound files, look for the tag option and add text that describes the content of the file.

We will be producing a more detailed guide to creating an optimised Mini Website very soon!