If you want to attract new customers and new business, you need to be there when people are looking for you. That sounds a simple idea but actually it’s more complicated that it seems.You might see an advert for something that you want, but think about how much advertising you see for things that you don’t want. Is that advertising wasted? Possibly, yes. John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don't know which half”.
Wouldn’t it be great if someone invented a tool that brought together people who wanted to buy things with people who supplied things? Good news! It’s already here and it’s called a search engine. The most famous is Google. Bing and others are also available. We all know that there are people out there looking for goods and services to buy, but how do you get to be the business that actually supplies those things?
The idea of Content Marketing is that you create content (text, images, video and sound) that promotes your goods and services, place it on the web and let search engines find it for people who are interested.
Let’s take example of an artist who paints landscape scenes and specialises in the South Downs. A Content Marketing approach would involve that artist creating text describing their work, images of their work, maybe a video showing the artist at work or talking about what they do. That content would then be placed on the artist’s website, Instagram and Facebook pages and YouTube channel. The content would be checked for keywords: South Downs, landscape photos, autumn, Brighton, etc and hopefully eager customers will find this information and buy.
Obviously this approach does require a website and social media platforms and this is where Finder.pm can help. Many small and micro businesses are deterred by the cost of a website and sometimes by the thought of dealing with a web designer. Finder.pm gets around all that. A Mini Website on Finder.pm costs just £3.65 per month. There’s no set up fee, you just pay your first month and you are ready to create. You set up the Mini Website yourself by entering information in a form. It’s really easy to do and needs no specialist skills. You can get a Mini Website up and working in less than 30 minutes. You can also edit it whenever you like to keep the content up to date and relevant.
Your Mini Website can also act as a hub for your social media accounts. You can easily list your Facebook, Twitter, YouTube, Pinterest, Yelp and other pages on your Mini Website. Then rather than listing all your social media accounts on your business card or flyer, just use your Finder.pm Mini Website address. Then your Mini Website is not just a repository for its own content, it also directs people to your other media.
We developed Finder.pm to help small businesses take advantage of the benefits of content marketing. If you think your business would benefit, just visit finder.pm/join and join us.